Case Study: Prodroll

Goutham Jagannatha

Goutham Jagannatha


Prodroll is a B2B SaaS feedback collection tool that helps product managers to get direct feedback from customers.

Prodroll landing page

The feedback becomes very handy for product managers to prioritize features with confidence. By building only the necessary features, the engineering team can be kept small and effective.

Go to ProdRoll


Engagement: Jan 2022 - Present

Team: 3


  • Product Manager (1)
  • Backend and devops engineer (1)
  • Frontend engineer (1)

Technologies/Tools Used

  • React
  • Redux
  • Node.JS
  • Postgres
  • Swagger
  • Stripe Integration
  • Ant design
  • Retool - for super-admin


  • Netlify
  • GCP


  • Build a world-class SAAS application from scratch
  • There were technical complexities like: multi-tenant application with sub-domain for each tenant, simple design that can blend in with any application or website and real-time admin dashboard
  • The biggest challenge was to put together a team and launch MVP in eight weeks.

Booleanwork's Impact

  • The entire team was put in place in a matter of 2 weeks.
  • The entire product starting from defining MVP scope, hiring to launching MVP was done in a matter of 2 months.


  • Define the scope of the MVP
  • Hiring
  • UI design and feedback
  • Implementation